Freetrade Competitors

It’s so far beyond funny that it’s tragic.

I really believed in Freetrade, I’ve invested in the crowdfunding and even stretched myself for that Freetrade NFT perk that was supposedly going to be ā€œcoolā€. I can’t believe how much they’ve wasted the momentum that they had during the, admittedly inflated, adoption rate of the Covid pandemic.

It’s tragic that they lost their early mover advantage to drop so far behind. The only thing I’m glad of is that I’ve not invested as much in Freetrade as Molten Ventures/Draper Esprit has, as they must be sweating bullets right now (if capitalism actually had any long term consequences for those higher up the chain).

Once again, congratulations to the 212 leadership team for blazing ahead with features as usual. I note that AJ Bell this week announced that they are halving their charges from Ā£9.95 to Ā£5.00 per trade. If Freetrade wasn’t an actual company and was just a pressure group then I guess they’ve achieved change in the brokerage market and should be applauded. If that was the case though, then I’d have probably donated to the cause instead of investing in the dream.

I’m not greedy; I used to dream of an exit for my crowdfunding shares of 2x. If I come out of this with 50% of what I put in then I’ll consider myself lucky.

@Viktor @adam and @acamp Cows are a lot like elephants. Big poops, and we never forget,

Anyone want to buy an NFT?

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I feel very similar - I wonder if they are looking to sell to 212. The ability of FT to execute is honestly appalling. Treasury bills is the only thing of note I can recall over last 6-8 months.

I’m sticking with FT as I’m invested but that isn’t going hold for long

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And you can bet on the fact that they will increase the subscriptions this year again yet we are getting nothing for it.

I am also getting really annoyed that when you contact customer services every time it takes a week before you get any reply from them that is a disgrace.

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I used to daydream about Freetrade being the grown up ā€˜neo brokerage platform’ that would be bought by the grown up ’ neo start-up bank’ Starling. Then as reality shifted, I thought maybe Freetrade and Monzo might couple up. I’d settle for Freetrade selling out to Klarna or Bet Fred.

Now, I’m not sure what the Freetrade exit strategy is. I don’t see them sucesssfully going public themselves nor being accquired for a healthy multiple by someone else, unless it’s by an out of touch, over bonused, over pensioned dumb ham faced boomer CEO of a failing previously bailed out British high street bank.

Put FrettleTraddle by RoyalBankOfNorthernBradfordLloyds on your 2074 Bingo Card.

PS. Anyone want to buy a Freetrade NFT?

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Freetrade doesn’t even a get a mention

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To be honest I am not surprised that Freetrade didn’t get mentioned.

I just feel sorry for people who invested in Freetrade as the way its going they will lose most if not all they invested.

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Is it just cash transfers out currently

There’s not much mention of the market leader Hargreaves in this thread, there’s been a good long read article on the FT. HL has 40% of the DIY investing market, I’d guess more than 40% of transfers Freetrade receives are from HL (this was closer to 80% when I was at II). HL isn’t doing so well due to it’s aging infrastructure, if you want to see how it’s customers feel, read the comments from this article!

There’s an opportunity here, notice how the tube ads are targeting portfolio transfers, rather than the usual freeshare sign ups.

A few points:

  • Fallen out of the FTSE100
  • Third most shorted stock in the UK
  • Woodford saga
  • ā€œit is struggling to attract younger investors at a fast enough clip. Its customer growth rate has slowed to its lowest level in a decade, while competitors gain ground.ā€
  • ā€œFor many of its upstart rivals, Hargreaves Lansdown has come to resemble the financial advisers it once derided — clunky and expensive.ā€
  • ā€œHargreaves Lansdown was one of at least 10 of the world’s largest brokers that found its systems overwhelmed. The UK platform experienced outages as well as thousands of duplicated trades, leaving some accounts in debt and causing extreme stress to investors.ā€

Some comments:

  • In the 8 years I have been using HL, the app UI was updated twice. Costs aside, the ageing tech is downright shameful.
  • What is spectacular is how little the platform has changed over 10+ years
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It’s sad and shame!
Freetrade management needs to do work better to become a recognised entity!
Just not getting votes from investors in freetrade as best trading platform and displaying trophies!
My understanding now is freedom is good in building castles in the air without sticking to reality!
I hope freedom survives and I get back my investment!

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Freetrade was mentioned few times in this Financial Times article about Treasury Bills offering:

ā€œBut trading app Freetrade started offering access to 28-day Treasury bills in December last year, which are issued at auction on a weekly basis. It says its customers are currently buying about Ā£5mn worth each week, making them the most popular product on its platform.ā€

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I’ve been with FT for less than two years and with the upcoming changes allowing us to invest in more than one S&S ISA I think I’ll take this opportunity to try some other platforms. I’m currently on the annual subscription model, but thinking it’s wise to change to monthly even at a slightly higher cost to allow me to transfer out fully within the year if I decide. I enjoy the interface on FT but it does feel like it’s stagnating compared to some other brokers, which is a real shame. Hopefully these ISA changes encourage even greater competition and can only be better for the consumer.

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I am in the same situation I will make sure that my annual subscription doesn’t renew later this year as Freetrade is getting worse so I am leaning towards jumping ship before it sinks as lets be honest they have done nothing and are doing nothing to give people confidence in Freetrade anymore.

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What’s gotten worse out of curiosity?

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Wouldnt say worse hasnt been great in a while. Seems like its at a stand still while others have improved

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Well dividends have gone to taking a long time to reach us.

Customer service has gone to taking at least 1 week to reply to every message, the same issue has been ongoing for about 3 to 4 weeks because i get a reply then they misread my reply and then takes another week to acknowledge they misread the reply etc…

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I believe the opposite is actually true, dividends used to take longer but have improved (specifically US ones, but also looks like many UK ones as well). This change was introduced a few months ago if I remember.

I couldn’t comments on the customer support as I don’t use it often

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I’d have the same question to be honest, in what way has it stood still? I’m just seeing if we can be specific on the issues people actually have?

As they’ve had treasuries added (December); recurring orders (June); direct debits (June); larger order limits (PTM covered by Freetrade) (October);

These are some of the things they’ve added or improved on recently.

I get it might come off as me trying to be a bit of a Freetrade shill, but it seems it would be more beneficial if people brought up specifics, as i get the feeling that it’s more that people are missing their favourite thing so aren’t considering much about the things that have been improved on.

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Did FT ever say why there NFT’s were cool in the end? Or was it due to the people giving them money for them? I am into 4 digits investing but not the 5 for this but was going to beg, borrow and steal to hit that target at the time. It just felt like FT started talking again when crowdfunding was needed so didn’t have enough faith anymore at that stage.
Surely they are legally obliged to have dished these out with all the perks after using them to entice people to part with money. Maybe they did and I missed it.

Can’t agree enough with your comments though in general!!

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Agree with you in principle but DD’s should not be anything to shout about at all as a standard feature, recurring orders doesn’t work with complex shares so is incomplete and the fact, not FTs fault, that you can’t buy fractionals now makes a lot of the improvements redundant for many people.

I would say they are much slower than rivals rather than still or backwards.

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All things nobody asked for especially treasuries. Jisa lisa web version all things people want

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