From time to time I check the publicly available information on traffic going to Freetrade. A really nice tool is Similarweb as it provides a few more things like traffic sources, referral sites and social etc.
It’s also pretty cool because you can “spy” on competitors and how they get their traffic. For example HL and Trading212 are driving a good amount of traffic from their youtube channels. Also how trading app comparison websites (and which ones) drive their share towards each website respectively.
I’m pretty sure the team is aware of this, but it’s nice to be able to access this info (or atleast some of it) for us outside the office this easily.