“Customers tend to purchase more chocolate when consumer confidence declines, which is why Hotel Chocolat is one of my stocks to buy. Odd as it may seem, this inverted relationship can be attributed to the Lipstick Effect, where small-ticket indulgences have some level of protection during economic turmoil. Sometimes, this can even lead to increased sales volumes as customers trade down to buy more ‘affordable’ treats and gifts.”
Very curious to know if investors share the same sentiment? Future isn’t looking overly bright given the amount of money burned from trying to make it in the US.