Social media recommendations, shares and retweets go a long way. Gets friends & colleagues curious and more and more will open an account.
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I havenāt followed this thread too closely, but werenāt they tracking ~600 per day? Has it slowed down now? ~50% drop from peak isnāt great news.
To clarify @rollingskies post. Itās 1,125 per day for 4 daysā¦ so I think the best (v short admittedly) period to date. A weekly run rate of just shy of 8000. We have hit 7k for short period before
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200k before the 1st of July seems very likely then
Always cracks me up when people make negative assumptions without even being bothered to scroll back a few posts! Growth is accelerating, long may it continue.
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Have we got an updated graph? I like the graphs 
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The last post about daily sign ups was 12 days ago and it said approx. 600/day. With the way @rollingskies phrased his post ā1,125 over 4 daysā, itās fair to assume they meant cumulative, not per day.
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Thanks for the clarification.
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Iād be more interested in Ā£ AUM and # active investors. With referral systems like Freetradeās free share scheme, itās hard to separate new users who opened their account for the free share, but will never trade or become active investors - versus actual investors who decided to start trading, or switched brokers. This would be a more comparative number to understand Freetradeās market share in comparison to the established ones like HL, IG, etc.
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Based on number of trades Freetrade is the 2nd largest retail stock broker in the UK!
so Freetrade must have a decent number of active investors, of course these may be lots of small trades, small trades donāt make sense with a broker like HL because of the commission
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Brother just signed up: 185,96*
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Given your enthusiasm for the product @Rollingskies I am impressed your brother managed to hold out so long 
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I was thinking the same to be fair
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I was thinking the same thing! Should have been easy pickings!
Come on 200k!
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Back down to around the 800 per day ish?
Dropped back a bit to the 600s. Anything over 500 new users a day is fantastic growth. It does seem to go in bursts.
The spreadsheet can be viewed here
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600 a day would see FT slightly exceed their pitch deck estimates - which Iām sure everyone would be happy with!
Would be great to see what would happen with a bit more marketing 
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This may have been answered somewhere sorry, but is there a quantitative figure for how much a new user is āworthā?
By this I assume you are referring to the customer lifetime value.
This would be calculated by summing the average gross margin cash flows discounted to their present value, taking into account the average length of customer relationship.
So assuming only the ISA product is live, a paying customer is worth Ā£36 per year. If 1/10 are paying customers, the āaverage customerā is worth Ā£3.60 a year (in year 1). Then Ā£3.27 in year 2 (assuming a 10% discount factor), and Ā£2.97 in year 3.
If we therefore assumed the average FT customer stays for 3 years, they would be worth the sum of those cash flows (less any direct costs), almost Ā£10.
You can obviously build this out with many assumptions around future revenue streamsā¦ but this is the basis of how you can calculate the value of a customer.
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