In The Style (IPO)

Fast fashion womenswear In The Style (ITS) IPOs on the 17th of March on the London AIM market.

Key highlights -

  • Founded in 2013 and continuous revenue growth since then

  • Profitable

  • Active customers 0.7m, up 61% on LY

  • Very good performance since covid started - £35.4m revenues (up 159% vs LY), and £3.6m adj EBITDA for the nine months to 31 Dec 2020

  • Causeway Capital bought 49% of the company in early 2018

  • ITS featured in a TV documentary called “Breaking Fashion” on the BBC

  • Recently started selling via third parties, including Asos, Lipsy, and Shop Direct

As with most e-commerce fashion companies takeovers / mergers are always on the cards which could bump up the SP significantly down the line.

May be not as exciting as some of the other IPOs but could we get this added please @Freetrade_Team @Viktor


Looking forward to this as they are doing really well and will most likely get bought out in a year or two by the likes of ASOS or BOOHOO.


I’d love to have this in my ISA even if it’s not available on the IPO day.

Will clothing e-commerce continue the golden run it has had in the last 12 months or fizzle out post lockdown? Time will tell.

1 Like

Started trading on the 15th March it looks like. When can we get this added @Viktor :slight_smile: ?

You can vote for the stock here - [Request] In The Style Group PLC (ITS) - #2 by jwt