Polaris Industries - PII

I’m trying to get my friend to join freetrade but he only cares about one stock, Polaris Industries. - https://www.nyse.com/quote/XNYS:PII

I don’t know anything about bikes but he seems very hot on this stock. This article does make it seem an interesting purchase. https://www.bizjournals.com/twincities/news/2019/07/23/polaris-reports-stronger-profits-helped-by-new.html

I said I recommend it for him as he is soo keen to buy Polaris stock.