Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in," said Joshua in a statement released by the company.
The brand tie-up is one of a number of celebrity endorsements in the market. David Beckham-backed Cellular Goods(CBX.L) recently swung to a £2.1m ($3m) loss in the six months to the end of February 2021. The business lost just £140,000 in the same period a year earlier, despite a bumper debut.