Really struck last night with the demographic of the people in the room (around 90% male) and the general demographics for users who trade with Freetrade and their competitors (even worse than 90%).
There must be something that can be done to address this and to appeal to women more. As a middle aged white man I appreciate I don’t have the answer but a couple of thoughts:
1: marketing in less traditional channels. (My wife spends half her Internet time on mumsnet for example, but equally, reaching out to influencers).
2. There’s a gender investment gap here - needs some serious attention. There is a link between being independent and financially independent.
3. Adam spoke last night about search and curation. Search by women founders, women CEOs, more socially aware companies…