@Lodgimus I didn’t know the company, but having read the article now, I think there are quite a few differences.
Freetrade is a financial services company authorised by the FCA. We are a member firm of the London Stock exchange. We are approved by the HMRC to provide ISA.
You can see the onboarding flow as well as the first live trade executed on our backend systems here. Our iOS app is in the App Store, and our engineering is making progress to finalising the last tasks before we can add customer accounts (other than @adam’s and accounts for other team members 
)!
Our rapidly growing waitlist and our community speak for themselves.
That said, startup investing carries risks to your capital as well as potential rewards. Do read the Crowdcube Risk Warning, so you make a considered decision!