I agree. We are very conscious of the absence of approachable, clear, actionable content. Filling that gap is part of how we think about marketing.
Our biggest competitor is the notion that investing is ‘too hard’ or ‘not for me’. So, it’s important to demystify it and present it as an easy-to-make lifestyle choice.
You may have seen posts e.g. Inflation: the price of doing nothing with your cash, Welcome to Asset Class, What’s an ETF, etc. We are looking at how we can explain the tax topic that is both compliant and super clear, too. But it’s not only about producing content, ‘community member to community member’ education is also part of how we think about this effort.
I agree with you that the need for this effort is already here. Our first hire for our marketing team was @Freetrade_Team, our content strategist. I’m sure he’ll have more to add!