Sure, so Ian shared a brief summary of the sorts of thing the platform will enable here -
& we explained in more detail here -
We will grow our engineering team and enhance our platform.
This will allow us to speed up important features like fractional shares, a stock universe in the thousands and new account types. It’ll support our upcoming analytics, which will give our customers unique ways to understand their portfolios and improve their performance all from the app.
If you’ve looked at our roadmap recently, you’ll also have noticed one prominent item is our own investment platform. This is a unique technological and operational project. It will bring a huge amount of the intricate, decentralised processes and data streams of stock market investing into one modern, in-house platform.
As well as aiding many of the features above, this will dramatically drive down our costs and give us way more adaptability and freedom as a business.
quote from the Freetrade is back on Crowdcube: 25th April blog post
The platform won’t enable us to deliver absolutely everything that we want to as soon as it’s launched, after all it’s only a platform - we need to build on top of it. But it will enable us to do lots of things that would be far harder / take a lot longer, using the setup that we have now.