Vanguard will trade many etfs with no trading fee on its platform [in the US?], including etfs from other asset managers. Which I guess is a move against the pay-to-list fees that etf managers pay to investment platforms. Vanguard Goes Nuclear - The ETF Educator
Like: if you usually pay a fee to list your etf on TD Ameritrade or whoever, and then you recoup the cost in your expense ratio, now Vanguardâs saying âNah, we wonât charge that on our platformâ, and I guess youâre thinking âNo fees on the V platform is cool and higher margin for me, except now Iâm competing with Vâs own etfs which have lower fees. Huh, maybe I need a new version of my fund that has lower fees that Iâll put on V and any other no-trading-fee platformâ. Investors win.
(I may have misunderstood this horribly.)