That’s awesome. Liking how syked you are in the posts. I had a side hustle around 2006-2011 reaching out to small/medium sized businesses & brands offering to promote their events/company values & products to friends & people using MySpace, FB etc (even as early as Xanga platform in 2003). Advocating that your company can be transparent and hilarious and whatever it wants to be and people will LOVE it.
During that time very few companies paid any attention, I landed two long term gigs promoting the venue where the movie four weddings and a funeral was largely filmed and for tech company in London.
I’d say that after approaching about 100-250 advertising/pr/marketing firms with the intention that you could promote awesome unique and fun company values on these networks organically, I got turned down 100-250 times. Genuinely baffled how they couldn’t understand the potential.
I pulled away from that industry not long after writing an essay in 2010/11 during a marketing diploma, explaining that tv advertising is essentially dead and that none of the value is relevant. The essay went on to say that targeting people with relevant ads that could benefit their lifestyle, as opposed to putting one plain & boring generic useless ad on tv on repeat, should be priority for the future.
It was truly odd how the notion as a company to be yourself and be transparent and provide value, was not widely happening and therefore totally missing an entire generation of people. I believe from 2014/15 most of the memo reached the companies
Long post but felt like writing before work haha.