I am a marketer’s nightmare as a low-worth who is therefore very careful about what I spend on. That said, I’ve found with Freetrade the low barrier to entry has meant I’ve got an ISA, and as I now make more higher value trades I prefer to pay £1 for a set price rather than risk paying more at 4pm.
As I’ve seen it, this is FT’s whole proposition to get lots of young people into the market when they’re cheap and turn them into much more profitable customers.
Would be intriguing to know how many other people have noticed themselves willingly handing over more money to the platform? Or are you holding tight to the free features like we all do with so many other products?