Advertising Push

Investor in 2x rounds of the crowdfunding here.

Fantastic progress with the app and in particular the stock range. I was just wondering - with Revolut spooling up their trading, and Robinhood hiring and doing a lot of market research in preparation for their UK launch - when will Freetrade start their advertising push?

It seems likely to survive the coming fee-free war that Freetrade will need to reach a critical size of user base. Are you happy enough with the app now to begin the advertising drive? Or what features do you want to have completed before doing so?

I can only speak for myself, but Freetrade is not ready yet imho.
I would love to refer a couple of friends but won’t do so until some extremely basic features are enabled because they’d never consider using it like this.

  1. You still cannot see the most basic of all things: your portfolio performance
  2. There needs to be a dividend feed. Sending messages is not enough.

RE: advertising campaign

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I agree, it needs to be further developed before it’s mass advertised to the general public. Most of the current users are probably techy or into startups so they are a little more forgiving of new services.

It needs a more comprehensive stock universe and probably other features like limit orders, stop loss and the ability to deposit funds in app.

They’re probably doing it the right way at the moment, with the free share referal scheme because most of the new users will have spoken to their friend about the app and won’t be going in cold, as opposed to someone who discovers it through an ad.


(Investor in the last three rounds here). I agree, I don’t think the app is ready for a large advertising push. I studied International Finance and Investment at university and have a large batch of friends who regularly invest and work within finance but I am not gonna push the app to them until additional features are added as the worst thing to do would be to burn new customers.


Sorry but 2020, “Some trade. I Freetrade” has a ring to it :bell:

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