Advertising Push

Investor in 2x rounds of the crowdfunding here.

Fantastic progress with the app and in particular the stock range. I was just wondering - with Revolut spooling up their trading, and Robinhood hiring and doing a lot of market research in preparation for their UK launch - when will Freetrade start their advertising push?

It seems likely to survive the coming fee-free war that Freetrade will need to reach a critical size of user base. Are you happy enough with the app now to begin the advertising drive? Or what features do you want to have completed before doing so?

I can only speak for myself, but Freetrade is not ready yet imho.
I would love to refer a couple of friends but won’t do so until some extremely basic features are enabled because they’d never consider using it like this.

  1. You still cannot see the most basic of all things: your portfolio performance
  2. There needs to be a dividend feed. Sending messages is not enough.

RE: advertising campaign

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I agree, it needs to be further developed before it’s mass advertised to the general public. Most of the current users are probably techy or into startups so they are a little more forgiving of new services.

It needs a more comprehensive stock universe and probably other features like limit orders, stop loss and the ability to deposit funds in app.

They’re probably doing it the right way at the moment, with the free share referal scheme because most of the new users will have spoken to their friend about the app and won’t be going in cold, as opposed to someone who discovers it through an ad.


(Investor in the last three rounds here). I agree, I don’t think the app is ready for a large advertising push. I studied International Finance and Investment at university and have a large batch of friends who regularly invest and work within finance but I am not gonna push the app to them until additional features are added as the worst thing to do would be to burn new customers.


Sorry but 2020, “Some trade. I Freetrade” has a ring to it :bell:

Repurposed from:





They’re really trying to steal thunder that i suppose they think is already theirs:


Looks like a low-cost way to acquire new users!

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Anyone got a high powered flashlight? I’ll bring the cutout of the freetrade logo.


Not sure if useful but I’ve done some work with some startups who used Bubble Outdoor to buy small holding OOH advertisements. Not sure how successful it was but seemed to be more efficient!

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I am unsure how impactful “above the line advertising” is. I think it has to been more targeted. Freetrade did a youtube ad around a year ago, I did not find it impactful as it was so short and not frequent. When I type SIPP into Google I do not see Freetrade on page 1 or 2. Also more dangerously they are not on Which or Money saving expert. You would think price comparison websites would be key to advertise FT’s competitively priced product. Advertising should be effective and cost effective.

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I agree with the price comparison point as a key acquisition channel. But equally the SIPP product hasn’t even been rolled out to the waitlist so I think a little patience is needed.


This is correct. My initial comment does look slightly impatience.

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I imagine the competition to get in their weekly newsletter is incredibly high, as will be MoneySavingExpert’s rules about how to get in. Having said that, Wealthify have been in at least FIVE TIMES since mid October

2,000 left. Get £40 cashback for investing £400. MSE Blagged. If you plan to ‘robo-invest’ - where investments are selected for you based on your attitude to risk - then after fees, this Wealthify deal is equiv to a 9.6% head start, provided you keep the full investment for a min 6-7mths. (The fact we’ve included it doesn’t mean we recommend Wealthify - we don’t do investment tips, it’s just if you’re going to use Wealthify anyway, you can get cashback). See Robo-investing cashback - incl info on the deal + how robo-investing works.

Link to an example newsletter

If Freetrade could run some welcome offer for new sign ups then maybe they could get in there too or maybe even a cashback offer via QuidCo/TopCashBack - “Receive £x cashback on your first deposit of £XX or more”

I’m seeing a lot of Freetrade adverts this last week. It’s the dominant advert for sure :+1:t3: :rocket::dart:

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I’ve never seen a Freetrade ad

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Turn off your adblocker :upside_down_face:

I don’t think I have one on. I get loads of ads from other brokers.

which doesn’t bother me the slightest. ad time better spent with someone else

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This user on tiktok paying for ads to promote his referral link :joy: