The sensible thing would have been to invest in the leisure sector in March. Though hindsight is 20/20, it seemed rather obvious to me at the time. I wasn’t in a financial position to do so at that moment, but as soon as I was I grabbed shares in companies like Marston’s and those in the commercial property area. As well as payday loan companies and such. Basically, things that had their business shutdown and are fundamentally unlikely to be at a large risk of going out of business. Cinemas also seemed obvious, so I grabbed as much of Cineworld as I could afford when they had their crash a while back. I got in at 25 pence and that’s paid off quite well. Cineworld was riskier, but it seemed unlikely that I’d lose every penny/that a deal wouldn’t be arranged with creditors to keep them going in some capacity.
Though you absolutely could invest in such companies now, the fact that we’re now much closer to the economy reopening means the returns are likely to be smaller. In the long-term this may not matter to you, but if we take Marston’s as an example, they were as low as something like 28 pence a share in March. I didn’t invest then, but did get them at around 40 pence, I believe. The past isn’t a reliable indicator of the future, but I believe they’re likely to return to £1.10 to £1.30 a share. They’ve not been much above £1.50 a share for several years, so I think you’ve likely missed out on the bulk of any short-term gains.
Due to my investments in April/May and a little after that, my portfolio (only comprised of dips due to Covid) is currently up 50% or so. A lot of companies in there are quite far from having fully recovered , too
There are of course other areas where you may well do better by investing now than I did. For example, my average on Amigo Loans is about 10 pence a share. They’re lower than that now. There’s of course no guarantee they’ll ever recover to the share price they were at pre-Covid, but I’d personally be surprised if they didn’t reach 50 pence a share or more once they can begin lending again and people start spending more than they can afford. In other words, the world returns to something resembling a pre-202 norm.
I think the real short-term gainers tend to be the sub-penny stocks on OTC Markets and such. However, this is less investing and more gambling. Not everyone’s cup of tea and I don’t think that’s the kind of “investing” behaviour wish to encourage.
This is of course not financial advice.