I am an investor (and customer) since 2019. Most of my shares were bought at £0.84324 per share. I decided to wait a few days after the announcement to really think about what must have happened, and to process my feelings about it. I think I am now in a somewhat stable position, so I am sharing my insights here for discussion and, honestly, to vent a little.
Freetrade was built on the promise of being an app for small investors. Low fees, no complex instruments, no dodgy practices: what-you-see-is-what-you-get. Freetradeās mission was to enable ordinary people to get a share of the pie in financial markets without either becoming experts, or paying extortionate fees to managers/advisors.
This happened in a moment where interest in financial markets had never been higher, and where everyone could simply download an app and start investing. From the very start, it is a marvel how easy Freetrade made it, how it managed to avoid most complexities while getting full regulatory approval.
Look at T212ās interface, and tell me that doesnāt suck. In its intention, Freetrade was the Apple of investing, not the Linux. As such, it faced significant threats: the first, and main one, is that people that invest a lot of money are normally advanced users, more likely to seek platforms with advanced features or instruments that Freetrade, per its ethos, would not offer. Indeed, most people in forums or Reddit would often complain about this or that advanced feature being missing, but offered by competitors. Freetrade even listened to them sometimes - I believe, a mistake.
Iāll be frank: I think that what happened is that this project failed. It turned out that it cannot be done, not in a profitable way at least. I donāt know why, and I think that the senior managers owe us a long email where they explain why this was the best decision. I hope they will send it, at some point, because not all investors were looking just for profit. I think that Freetrade delivered on its mission of building a place for simple, ordinary investing free from hidden fees and scams very well, and I will be extremely sad if it eventually stops doing it.
With this premise, then I actually agree that the best way to make sure that all the work done so far would not disappear was to sell to a bigger group, negotiating that Freetrade would keep operating under its current form, and brand, at least in the short term. Sure, IG Group must have plans to eventually sell other things to Freetradeās customer base, but I hope they will realise and keep the value of having a simple investing app, for simple users that invest a few thousands.
The extremely low share price for the acquisition is the main evidence I have for not believing that crowdfunding investors were ārug-pulledā. When you want to sell and fly away on a golden jet, you do that when the price is high. Doing it now can only mean that Freetrade was not going in a good direction. If this is what it takes to save what can be saved of the project, so be it.
Just my two cents anyway. I hope that one day a new, sustainable Freetrade can emerge.