How do you justify Freetrade Plus?

In this community there are some big differences in what people think is expensive or not. That’s a good thing, fintech opens up access to investing for people who would have been completely excluded only a few years ago. But it must be hard to cater to a diversity of customers, especially when people have been trained to expect everything online to be instant and free, and don’t know what they don’t know about investing.

There are some people here whose entire portfolio is less than £120; for them, a Plus subscription would seem quite expensive. On the other hand, @Brap_the_younger recently cashed in a portfolio worth more than £50,000, and @soko considers paying £240/year for Level 2 data to be inexpensive.

What counts as a ‘big portfolio’ is very different from one person to another!