Are we now reaching saturation point for UK new user growth where it will now rumble along in the low hundreds / day, not thousands. Not a disaster if (1) the £ under mgmt / services used by existing users are growing/expanding and (2) we are close (sorry soon ) to launching ex UK. Would be good to have a small update from Adam and Victor. Thoughts all?
I doubt we have reached saturation point - this will be a function of reduced marketing spend.
Iām no expert but I feel that as an increasing number of folks begin to feel the pinch, long term investing may become less of a priority. That could have some short term restriction on FTās ability to grow in terms of users and AUM. Might even see some decline in the average AUM per user.
Yes. I think there is considerable evidence that in the UK during the 2020 pandemic ''lockdown" period āstay at home investorsā increased all round not just for Freetrade. Hargreaves and Lansdown for example reported a rise in users by around 84000 in Q4 2020 and 23000 in Q3 2021.
Since then I have read several articles which suggest that trading has dampened down and we can also see this in official numbers - for example with Hargreaves and Lansdown trading volumes were down in Q1 2021. But note that that acquired users havenāt necessarily stopped trading just reduced frequency and/or moved towards more stable or less risky stock. HL net new business was up Ā£1.3 billion in Q3 2021.
We can also see a similar story with Interactive investor. One key difference between Interactive investor (II) and Freetrade, it would appear, is the market segment that the two companies go for. IIās AUM is much higher than Freetrades.
Ultimately these things re going to affect valuation.
Thanks for the insight!
Long term investment.
Freetrade has some time to reach its goals.
Been a while. Any updated sign ups?
Iām going to guess at just over 1,290,000 base on approximately 750 new sign ups daily.
But a confirmed number would be nice.
Itād be interesting (although admittedly somewhat myopic) to see the recent run rate as it feels like there may have been a bit of a step change with the end of social marketing. I get the impression FT were doing very well out of their social channels.
Hence why the SWE licence approval is very timely and absolutely critical for the next leap/s forward on the FT journey
@Olivug Bet you have been feeling vindicated over the last week!
New signup this morning 1,304,1XX
200,000 more sign ups and Freetrade will be a unicorn.
new sign up a couple of days ago. 1,313,xxx
It looks like weāre gearing up for meme stocks v2 so hopefully we get a nice boost to user numbers the next few weeks. Lots of hesitation from the apes about FT though. They arenāt happy about the securities lending and Drivewealth are already going sell only on GME and AMC.
Any updates on numbersš
Big revealā¦
Hello, Iām number 1,322,xxx !
I signed up about a month ago and Iām looking to get more serious with my investing now