funded account and logged in within the last 30 days
1 Like
Where do you see this?
It was in the R7 pitch deck
2 Likes
If we were all sensible long term traders like FT want, we wouldnāt be trading even that regularly.
4 Likes
I think itās industry standard but itās completely possible, without autopilot, that people could log in 31 - 60 days apart and still consider themselves as active
1 Like
Unless they are adding every month?
I definitely check the app less than once every 30 days. Simply because I track all my stocks in a google sheet and invest into PLCs less than once per month. But Freetrade is my primary broker for these types of investments. 
5 Likes
Do you have notifications disabled? I would assume just based on my observations that FT aim to send a general notification a month (new shares, new referral offer etcā¦) to keep that metric up.
I generally just look at my google sheet as well, but Iām sure I end up opening the app every 30 days even if Iām not topping up that month.
1 Like
There could be some investors who at the start of each tax year (or before end of tax year), max out their ISAs, invest and then donāt invest again until the following tax year. Would they be considered inactive or would the action of them logging in to check their portfolios mark them as active?
1 Like
The phase from the pitch deck was
ā Over 475K of those customers have been actively using the app in the last thirty days (MAU - monthly active users)ā
I guess actively is the key word here
1 Like
As Freetrade uses MAU there is little point in speculating here about it. MAU is something that many Internet companies use - the key point is that there is no standard definition of MAU. You must ask the company (in this case Freetrade) how it defines it.
The upshot?
You cannot compare MAUs between companies. You can use MAU with reference to the specific company to see how it is āprogressingā using the metric it itself defines. Another data point as it were.
5 Likes
This is the crux of it for me. My guess is that an active user includes anyone with assets on the app, even if they are extremely passive investors who have a single holding and only access their account once in a blue moon. That said, itās up to Freetrade to decide what goes into the definition and they will be best placed to judge it.
2 Likes
I guess I am the complete opposite. I open the app at least once per day and sometimes more if I just want to ācheck inā on the current values.
I donāt act on any changes in value, I started off hating the ālive pricingā ticks but Iāve now got used to them.
So that makes me an active user 
3 Likes
Hahaha I do the same! I donāt have any intention in selling anything for years, but I look on freetrade almost as often as I look on social media just because it interests me
5 Likes
I havenāt opened the app since early Decā¦ I cannot bear to look at my portfolio at the moment! The sell off has been relentless! 
4 Likes
I have 5 figure holdings in my FT account
But I havent bought or sold anything since July
Guess Iām not an active user and therefore irrelevant eh 
12 Likes
Colleague signed up Sunday 2nd January but only just told me.
1,232,8**
28 Likes
the app is over 30 in the ranking of the App Store
it seems that the app lost some momentum post crowdfunding
Well, look at that, we sailed past 1,250,000 without any fanfare. (1,254,xxx - still over 1K a dayā¦)
Anyone got a suitable gif?
43 Likes