ā Investment platforms scramble to retain new customersā
3 Likes
Congratulations to Freetrade team and all members of this amazing community!!! 
9 Likes
Congrats Freetrade Team! A fantastic milestone to close out the year with. Thatās something like 250% growth already this year with a couple of weeks still to goā¦
2021 is shaping up to be an exciting year with Sipps imminent, European launch, possible Series B and hopefully many new features and improvements.
19 Likes
Well done FT!
2 Likes
Iām guessing a Freetrade announcement will come when they get through the additional 3k users. So an extra 3 days maybe - Friday?
4 Likes
Congrats Freetrade team!
Maybe announce it together with a Series B 
14 Likes
Great Progress from Freetrade! Thanks for sharing. 
Never mind the lowest user #, how about most liked post? This one may take some beating!
4 Likes
1,000,000 by Christmas 2021 please. 
13 Likes
That would be great! I can see thereās a possibility of that happening too if EU roll out happens
As of June, BUX has 2.5M users across all the countries theyāre in.
2 Likes
Whats the next realistic target to reach? Half a million users by mid 2021.
2 Likes
Really nice article @Gusclode
Standout points from the article for me were:
Retaining customers is critically important to retail brokerages, which are increasingly dependent on customer volume to make a profit and are under pressure to reduce costs while investing heavily in technology. āItās so hard to get someone to sign up, so once theyāre in the door you donāt want to lose them,ā said JJ Kinahan, chief strategist at TD Ameritrade.
āYes, more people are trading, but thatās not their bread and butter,ā said Gregory Simpson, an analyst at Exane BNP Paribas, on the growth seen by AJ Bell. āTheyāre focused on the tax wrappers, Isas and pensions which will keep people engaged and locked in.ā
Despite all the push back (at least here) I think the Plus product with the inclusion of an ISA will turn out to be a smart play if the team can get the messaging right with regards to the value add, and converting customers on that basis.
My perception is that the T212 contingent just arenāt in the longer term horizon investor camp, and are more focused on trading. So, are they really the prize if they canāt be converted and arenāt trading volume frequently, and preferably US equities at that, which as the article suggests, arenāt likely to remain active over the medium term.
7 Likes
Exactly. The prize are HLās customers, who are on very sticky products(ISA/SIPP/JISA) and have very juicy amounts invested in average.
These users donāt day trade or trade even that frequently and most of them have just index funds/ETFs. Some might have single stocks. Idea would be to tempt them away with free trading costs for ETFs/Single stocks and a very low subscription fee which is flat, as opposed to a % of the amount in HL. Seems feasible to me.
18 Likes
Well done to the @Freetrade_Admin team! Since I signed up in June 2019 the growth has been crazy! Being a shareholder hasnāt been bad either 
12 Likes
Update:
From 0 to 50K 
324 days
From 50K to 100K 173 days
From 100K to 150K 81 days
From 150K to 200K 71 days
From 200K to 250K 96 days
From 250K to 300K 63 days 
Great numbers! Congratulations FT :freetrade: !
61 Likes
There must be some big announcement coming soon otherwise they would have at least tweeted that theyād hit the 300ā000.
8 Likes
Maybe theyāre all hungover from the obscene celebrating and partying? Viktor looks like the type that would start doing the conga.
3 Likes
The user ID numbers we track are ahead of actual users since there are thousands of test users. FT usually report a bit lower than the actual number too, maybe because of active vs total users too.
3 Likes
Which means this is exactly when this happened. To the second obvi. 
Is there a high number of dormant accounts? People who initially signed up funded their accounts but found it wasnāt for them.
1 Like