This tech company has ditched DEI (Diversity, Equity, and Inclusion) for MEI (Merit, Excellence, and Intelligence).
Are we going see investors pulling out of Woke companies??? I know that I try my best keep away from them.
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What does woke mean to you?
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In this context prioritising demographics and mere appearance over competence and integrity.
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In that case you shouldnāt band the word āwokeā around. You donāt have a clue what it means.
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No, either you donāt know what it means or you do but support it nonetheless.
Thereās a growing awareness of how damaging DEI is to the bottom line in which case maybe time to pull out of Woke companies and invest in MEI companies - thatās the point.
Do you know of any other MEI companies???
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Please keep this thread on topic about woke companies. The last thread you started 15 months ago kind of fizzled out without any answers 
It would be great to have a thorough list of which companies are woke and especially important is what makes them woke. I donāt mind if you start with the FTSE100, the NASDAQ or something else.
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Nice one,I always like your posts 
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I think the better comparison is ABās performance before and after itās Mulvaney madness. Surely youād agree the Mulvaney endorsement was bad business?
And surely youād agree that recruitment and promotion should be based on merit and not demographics?
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How would you know itās based on merit? Iāve seen all sort of biases in actions in recruitment, usually starting from automated CV screening.
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Do you have any direct experience of performance appraisal? LOL itās a big joke, they are given the bell curve and the scores have to align to it. Seriously, do you live on Mars?
With respect if you think any company in the world recruits solely on merit I have a bridge to sell you. Iām sure no present day culture warrior has relied on nepotism or the old boy network to rise up the greasy pole though. 
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With respect if Iām arguing for meritocracy then Iām clearly not arguing for other non merit based ways of recruitment or promotion, am I? In which case the point remains: recruiting and promoting - or advertising or anything else - based on anything other than merit is bad business (& bad in other sectors too eg police) - hence imo the rise of things like MEI.
People arenāt stupid. They can see when a system is being unfairly rigged.
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The MEI grift is ~the same virtue signalling as DEI, with the sign flipped to try and appeal to culture warriors. Companies are highly incentivised to find talent and good companies are good at it, if they can find an angle to get people to apply to them rather than their competitors they will.
As an example: thereās a pretty straightforward financial incentive to make your tech company the place the cracked trans girls want to work/feel comfortable at - from a cynical perspective DEI neednāt have an altruistic component.
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Respectfully, please stop getting distracted by petty arguments. At the end of the day, I really want you to start listing some or all of these woke companies to help your fellow posters on here avoid the pitfalls of āgoing woke and going brokeā.
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This website has a handy list, so you can avoid shopping at Raytheon and their woke peers.
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Unileverās been guilty of this in recent years but I recently read the companyās changing direction.
I like this Terry Smith quote: āA company which feels it has to define the purpose of Hellmannās mayonnaise has in our view clearly lost the plot.ā
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Yeah!!!
Launching his strategy for Unilever last year, chief executive Alan Jope held up Hellmannās mayonnaise as a brand with a purpose: āFighting against food waste ā that is the purpose of Hellmannās,ā he said.
Now the mayonnaise has come back to haunt him. With Unileverās share price languishing, top-10 shareholder Terry Smith this week launched a scathing attack on Jopeās approach, calling the mayonnaise example āludicrousā. āA company which feels it has to define the purpose of Hellmannās mayonnaise has in our view clearly lost the plot,ā he wrote. Sauce - FT
Well said. Food waste is woke.
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I canāt find a list but it I think itās safe to assume that some conservative media with advertising wonāt advertise woke businesses eg the Matt Walsh Show (which you can fast forward to get to the adverts). Another would be any Elon Musk business.
However, for me DEI is just one factor pointing away from investment, on the grounds that itās more likely to promote second rate people who will make damaging decisions, it wastes resources, and is a reputational disaster waiting to happen (the Bud mess has really stayed with me). Iām sure some woke companies are still great investments but imo itās in spite of their wokeness not because and ultimately theyāre playing with fire.
If MEI catches on Iāll post MEI business names here.
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I was about to place an BIG order to top up aerospace and defence products now?! Thank god for that site, another warmonger will get my money now!
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