Go Woke, Go Broke?

I think there is some truth in ā€˜go woke, go broke’ - some eg see recent Bud Light fiasco.

Made me think: which company with a large conservative or middle of the road customer base is going to go woke next? Figure that out - then invest in their rivals eg Molson Coors shares seem to be doing well.

Controversial :rofl:

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Disney under Chapek’s tenure

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There does need to be some tempering of corporate rainbow washing, but on the other hand watching conservatives getting their knickers in a twist and pouring their piss water down the drain is pretty funny.
Anhauser Busch are the last company I’d think of as ā€˜Woke’, whatever that word is meaning today.
7hkje5

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I do subconsciously avoid buying products from some companies that are particularly egregious Disney, Gillette, Nike, Virgin Atlantic and the like. I wouldn’t say I do it robustly enough to call it a boycott though and I don’t encourage others to do it, it’s a personal thing.

I would imagine if there are lots of people out there doing the same, it would have an impact on the bottom line. It’s hard to measure and specifically attribute to ā€˜going woke’ though.

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My guess: it’s less about woke/broke specifically and more that the world is generally less stable and more political/politicised than it was 25 years ago. And that as a consequence younger generations will want and expect the brands they choose to express more of a political position, and companies will reflect that because it is a way to position yourself distinctively.

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I think the people who would actually boycott a company for being ā€œwokeā€ are just a noisy minority. I don’t think most people care that much either way. I might be projecting a bit though. I don’t care and find it a bit amusing that the conservatives who delight in calling others ā€œsnowflakesā€ are the ones who have a meltdown about things that don’t really matter

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This.

I don’t buy/drink Bud Light cos it’s rubbish beer, not due to its advertising :laughing: :beer:

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Most outside of the internet culture war bubble (99% of people) don’t care which is why these grandiose boycotts always fail. The recent Harry Potter game boycott is also a good example.

So if the impact on actual ongoing earnings is negligible then that just leaves the stock price shock from the extensive media coverage. $6 Billion wiped off Anheuser-Busch in the Bud Light fiasco.

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FTSE 100 company Unilever retreating from Woke nonsense in its business strategy???

Sceptical…

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Yes so true, Larry Fink went woke and BlackRock went broke!
Oh, no wait…

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It is controversial but mainly because headlines carved out of populists arguments will likely be used to manipulate retail investors.

It’s a clever way to get swathes of people to buy or sell shares.