We’re an execution-only stockbroker, and we’re building a subscription offering (ISA and Alpha accounts), so whether you buy or sell a given stock, it doesn’t matter for us in the way you seem to imply it.
We also have a process in place to make content balanced, and all pieces go through multiple rounds of editing and approval.
What we’d like to achieve through content though, is that people see that investing in, and more importantly, researching companies, ETFs, markets, etc are actually interesting and worthwhile activities. Call me an idealist (probably hard to do a mission-directed startup without being one), but if more of us did that and took an interest in investing, we as a society could have more influence on the world.
So, what we want to achieve is that you become interested in investing.
But I explained that above, so I doubt this is a great spend of each other’s time. 
