I think Freetrade has two markets - 1) new (and young) investors likely to be using Trading212, Robinhood etc and 2) existing (and older) investors likely to be using legacy platforms like AJ Bell, Hargreaves Lansdown etc.
Youāre right in saying that those in 1) may not think Freetrade is value for money but those in 2) will think Freetrade is cheap as chips (even with Plus). They will also likely make a real difference to Freetradeās AUM, with transfers of large ISA and SIPP pots.
This is the first time Iām hearing it ā¦ thatās a lie sorry. You say it every day 
Exactly, Weenie.
I really hope that Freetrade is working a way to keep both types of investors satisfied by investing more in premium resources for the second group and making more shares available for the first.
I particularly like the Freetrade team and its app, so I hope they find a good way to make all customer happy.
Indeed! 
Well, in fact our main Black Friday campaign is still running until Monday night:
And weāre working on some other exciting things for next week, stay tuned!
Just wondering, still learning the new experience of Plus, why is there a section for Female CEOs?
What utility does that bring? Other than being mildly interesting
Itās mildly interesting.
I donāt know if thereās any research on notable differences in management though I imagine it would be an interesting research topic.
Another suggestion for Plus (sorry if already made): remove Apple Pay deposit limits.
Maybe they could change it to an annual limit. Say Ā£5k per year? I think itās only needed for āemergencyā deposits (but Ā£1k is fairly small relative to the ISA limits).
Every Apple Pay deposit costs freetrade at least 0.2%, probably a lot more as 0.2% is just the interchange and the acquirer adds margin on top. If the purpose of Plus is to help make money then this will do the opposite.
Ah so thatās the reason then. Well I wouldnāt mind having it increased or a monthly limit until they release faster deposits.
I wouldnāt mind this, though to be honest, the bank transfer is so fast now it basically doesnāt matter
There will be features which cost FT, it canāt all be stuff thatās free to run.
0.2% of Ā£5k is Ā£10ā¦ one months worth of the subscription (assuming everyone maxes it out every year).
Disagree. It can sometimes last a couple of hours which impacts entry point on an investment.
Obviously I try to keep cash free for those opportunities but not always possible.
Thatās a Freetrade problem though isnt it, not a bank transfer problem. The transfer itself is via open banking payments, theyāre near instantaneous.
Yep I think it is.
Other platforms have near instantaneous deposits.
I have no issues with the way bank transfers work right now. I can transfer from Monzo in seconds and it appears quickly in FT.
I think Ian mentioned speeding up the open banking payment process would be the next step, I donāt think itās been live that long. If that becomes near instant, then itās the best solution cost/experience wise.
Weāre aware of a billing issue with some ISA and Plus members today.
Weāll be in touch directly with any affected users to resolve the issue.
Apologies for the inconvenience.
You might find thisā¦mildly interesting.
Thereās lots of ongoing research into why diversity of thought and leadership is incredibly important to overall business performance, and ultimately a positive ROI for investors.
Thanks for sending this through. It still doesnāt illustrate a causal factor that makes me interested as an investor.
It outlines a binary outcome based on leader - either more profitable or not more profitable - and then posits a number of reasons why that was the case.
I would never invest in a businesses ābecauseā it is led by a women just as I never would ābecauseā it was led by a man. The individual leader is most important. Thatās why the category is of no practical use to me.
I think you get statistically significant differentiators when the % of female leaders is still relatively low. When this gap narrows I would be shocked if the distributive difference in outcome isnāt all but eliminated.