Interesting analysis of the Ticketmaster data breach and Monzoās response. Perhaps more revealing is Ticketmasterās denial of the issue until it became untenable to do otherwise. Glad that Monzo was proactive in protecting their customers, and itās great to see this kind of transparency in the incident report ā anti-fragile systems require transparency when things go wrong.
Iām sure they are using it as a marketing attempt, too - and rightly so!
Agreed!
Definitely, they are getting some good PR out of this (BBC amongst others). Itās well-deserved in my view, too: they did something outstanding, and now itās time to tell the world about it. Monzo āgetsā this paradigm.
Yeah, they did well (helped that they werenāt fault), nicely āusers firstā. By contrast Ticketmaster and InBenta are PR-first, and look like theyāre just pointing the finger at each other. Which doesnāt look as good.
I like this expression. A lot of companies tend to be PR-first.
Actually Iām not sure that PR-first is it. I guess it is more that when organisations arenāt users-first, these days itās an increasingly bad look. As a clever man put it: āDigital: Applying the culture, practices, processes & technologies of the Internet-era to respond to peopleās raised expectationsā https://twitter.com/tomskitomski/status/729974444794494976 . And I think that orgs like Monzo, Freetrade are successfully responding to peopleās raised expectations. 
Another one from Monzo, theyāre efficient at relaying what they know:
We were notified at 4.55pm this afternoon that Typeform, a company weāve used to collect survey results in the past, has suffered a data breach.
This data breach has not affected your Monzo account and your money is safe. This breach only affected the data you entered into the Typeform survey ā it didnāt include any payment details or password information.