This is probably belongs in a different thread but while I am on rewards…
Once FT is public it would be good to have additional rewards/mechanisms that try reduce CAC. Referrer and referree both get a free (fraction of a) share in X when the referree signs up as a new user and trades. Or the referral link thing that FT has successfully done pre-launch but something like free alpha in any month that a user refers a new user who goes on to trade. Things like that. I guess Dropbox is the case study for customer acq by referral marketing. Anyway I’m sure Victor and team are already all over stuff like this.
Share X will cost Freetrade real money so not the best option. However, offering free Alpha will be marginally cheaper and yet can provide better value. For example, Yearly Alpha (£100) will most certainly cost Freetrade less than £50 of share X. Hence as a customer, you would be better off with Alpha and it will be significantly cheaper for Freetrade to provide.
Ah I thought it might have been discussed somewhere but I couldn’t find it. Thanks.
Yes I agree. If all other things are equal, rewards with zero marginal cost are better value for FT, for sure.
Though I wonder if all other things aren’t equal. Like: to some potential users, the idea of getting a free [bit of a] share may be disproportionately compelling in comparison to having a discounted alpha account which they may find harder to evaluate before they’re an active user. (Not to pick on these two things particularly, they were just examples.)
Getting a fraction of a share only occurred to me as a possible reward because FT is already doing the heavy lifting to make fractional shares possible. But I also remembered how it felt the first time I heard that Robinhood gave people “a free share”.
Like this idea, but I think they should take it a step further and offer shares of freetrade as a reward - start at 1 per referral evenly split. Pretty much free for freetrade if they set aside a small block of shares for it early on (and a tiny dilution of existing shareholders), and encourages customers to feel invested in their success. Not worth anything in concrete terms till they IPO of course, but could be worth real money at that point.
Incentives like free alpha are not very attractive for those who already have it, so I’d prefer the shares idea, or a small referral fee in cash.
I searched for the topic but couldn’t find anything related (hence the reason I posted).
This would basically come down to how much each customer is worth (lifetime cycle) and acquisition cost.
Something like a one off payment would be good. Only usable inside the app to buy shares of companies or to upgrade to a premium membership.
I’m from the cryptospace and the leading exchange Coinbase basically gave away 10GBP/10EUR/10USD per referral after they made a specific amount of purchases (100EUR/100GBP/100USD) if I recall. A similar referral scheme would do wonders IMHO.
Maybe with initial 1 or 2 yr cutoff so customer base scales but doesn’t kill our profit further down the line.