Hi there,
Any info or useful opinions on the below would be helpful for my own understanding.
Fairly recently, I transferred an old workplace pension to Moneybox. It was from my first job, so there isn’t an awful lot In there (less than 10k). I was paying 1% a year at Scottish Widows and getting very little in return, so I looked around and chose Moneybox due to their 0.45% annual fee and a reasonable, albeit restricted, selection of funds, with a really sleek and tech-first approach to their products. Naturally, the funds have their own charges, so my annual charges are roughly 0.65% a year, which I was happy with, given it’s a 35 percent saving on my prior fees. However, the lack of choice in the funds they offer, no web platform, and potentially lower fees led me to look at Vanguard.
Vanguard fee is 0.15% a year and then you access loads of their funds. Naturally, you’re restricted to Vanguard products, but it’s a compelling offer at first glance, as I could get my annual charges down to an average of roughly 0.30% vs 0.65% currently. However, upon further review, I found many complaints about customer service, the lack of an app (which they are apparently building now, which is poor given it is 2024) and a few other complaints. I created an account and looked at transferring there, only to immediately hit some snags. It then led me to review my decision to choose Moneybox over Freetrade initially (a bit of a detour, but I am getting to the meat of my point, lol)
I have almost decided on AJ Bell, as it is likely going to be the best solution for me. My needs are potentially different to others. The size of my pot is one factor, as well as my investment preferences. I want to let my money sit in a handful of low-cost index funds and not touch it. The 0.25% management fee, GBP1.50 dealing charge per fund and variety of funds and products to choose from, as well as a web platform and app, seem to be the winner. The irony in this is that I left AJ Bell and moved my money to Freetrade for my GIA, so it got me thinking…
Freetrade is on a mission to democratise investing. I appreciate the freemium pricing model to a degree, but let’s think about it this way. In my opinion, Freetrade is built for those who prefer a tech-first approach and fairer pricing. This is achieved fairly well in the GIA and ISA pricing and products. But to have a SIPP with Freetrade, I would have to pay GBP120 a year just for the account, excluding any FX fees. Granted, this offers you a massive selection of stocks, ETFs etc, but when you calculate that as a percentage of a small pot a year, that’s chunky. If we compare it to Moneybox, a 10k pot would attract an annual management fee of GBP45 a year, almost 66% less. Keep in mind that this fee from Moneybox covers everything except the fund charges themselves, so there’s no fx, no commissions, reinvestment fees etc. Pension Bee takes it a step further and charges a flat annual fee per year, depending on the plan you choose. Their selection is even more limited, but as far as simplicity of fees, thats it.
Naturally, there will come a point where a percentage-based fee will intersect with an absolute fee. As the value of the pot increases (ignoring the fee caps, as they vary, but are usually much higher than GBP120 a year anyway), the absolute fee will become cheaper for someone once those fees intersect. If my calc is correct, assuming a 0.45% fee and Freetrades GBP120 a year, that intersection would be circa GBP26 660 (a 0.25% fee would be GBP48 000). Of course, I assume Freetrade has done their market research and tied that into their strategy regarding price and that this figure could be lower than the average SIPP value anyway, or at least the SIPPs Freetrade is targeting, which is why I am not complaining about the fee, but seeking to understand it better.
Perhaps the goal is to attract higher net-worth individuals in a drive to quicker profitability for the product and the company, which is fine. But there is a reality here, in my view, and it’s this- younger people who are already serious about their pension saving and managing their own pensions are potentially going to be locked out of a SIPP with Freetrade, even though one could argue that they could be the high net worth individuals of the future. Granted, some may unlock value in this by getting the other benefits of this with Freetrade, such as lower FX fees, more stocks, interest on cash. But many will also realise that they can achieve this by having accounts with other brokers with different business models and pricing structures and not have to pay the subscription to get what they need.
Given Freetrades decision to refocus on the UK and build more products for the UK, would there be a time when Freetrade offer another SIPP offering? Or offer the SIPP out of the bundled subscription and move to a percentage fee instead? If I could move my SIPP to Freetrade and pay between 0.25% and 0.45% annual fee, and have maybe a selection of 25 ETFs (or funds, if Freetrade rolls them out in the future), then I would do it in a heartbeat. The Beta rollout of the new web platform, which Moneybox doesn’t have, provides extra peace of mind for me too.
I moved to Freetrade because they didn’t charge high upfront fees and commissions the way Bell did. It opened up a whole new world for me. It feels weird to me that the SIPP offering has me going to Bell for the same reasons that I originally left them. Of course, this entire post is very subjective and may not be relevant for most, which is why I’m keen to hear other thoughts and opinions, for my own understanding.
Thank you kindly.