Crowdfunding content - what do you want to hear more on?

Crowdfunding Freetrade 🙏
5

Hey Adam,

Thanks for the effort!

  1. Numbers on the business opportunity in Sweden. Market sizing, feedback from first clients, competition
    This is the first country in Europe where FT is launching and we got no data on Sweden in the pitch deck which feels bizarre. The numbers in the forecasts are “non-UK” which makes it hard to look at Sweden as a standalone opportunity.

  2. I am not sure it’s a topic for crowdcube but would be great to hear your view on how has the execution of the roadmap improved at FT. This is something that FT has struggled with historically, sorry If its sounds offensive to a founder, don’t mean any harm. FT has stopped sharing the public roadmap at some point. The one in the pitch deck looks promising, but why should we believe it will be executed this time?

For reference the last pitch deck’s roadmap (2021) included these points (with my comments):

  • Crypto (testing on demo accounts, pending regulator approval >> no expected release date provided (“later” in the pitch deck)
  • Autopilot (recurrent orders beta released → looks that there is still a long road ahead of full release)
  • Freetrade Web (no buy/sell, very limited functionality beta released >> no expected release date provided)
  • SL (the comms are unclear on this one, status unknown>> no expected release date (“later” in the pitch deck))
  • UK and EU fractionals (status unknown, “next” in the pitch deck)
  • Freetrade Cloud API (status unknown, not part of the pitch deck anymore)

Personally I was a bit offended by your laughing during the Zoom conference saying that FT has build Transferwise internally when nothing on the roadmap promised 9 months ago is fully complete.

  1. The numbers provided in the pitch deck and some back of the envelope calculations provide rough idea on the number of funded accounts with less than <50 gbp in the account

Is there a clear strategy to attract high net worth individuals to the platform?
I got the new branding message - “home screen app for your investments”

Which audience will be FT targeting when the roadmap gets implemented?

  • beer/pocket money investors
  • new investors who are just starting out with small portfolios
  • hnwi (where is the increased trade size on the roadmap?)
  • dividend investors
  • meme stock crowd
  • people with SIPPs hold with old brokers (where is SIPP employer contribution?)

I am completely lost on FT’s market positioning and I am feeling that the platform is trying to cater to everyone at the same time. As an investor would prefer to see a clear path to getting more high net worth accounts on the platform.

  1. Couple of questions on the EU competition from a recent post
    Community Meetup: Crowdfunding special, Tuesday 13th September 2022, live in London + on Zoom. POST YOUR QUESTIONS HERE - #64 by szb
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