Forum AMA with Freetrade CEO & Founder, Adam Dodds, Thu 26 May

I have one question,When will autopilot be available? To make it an easy question to answer,the year will do!


It’s my most liked comment on this forum with 52 likes. :cow:

You did answer last time…

But I’m going to ask again…will LISAs come before the end of 22/23 tax year? Please @adam, save me from ‘Hey! Jay, well?’



Given the repeated delays about expansion in Europe with various dates being reported but not being met:

  1. could you please provide a realistic and feasible timetable for when Freetrade will expand into the rest of Europe and how it will do so?

  2. in another thread it was mentioned Q3 2022 for EU expansion, but could you specify if at that date FT will launch in all European countries at once or at that date FT will just start the rollout country by country?

  3. If the second option is the case, which countries will be chosen after Sweden: the 4 initially indicated (Ireland, France, Germany and the Netherlands) or did FT change the focus of how rollout will be done?

  4. When do you think FT will be accessible in all occidental countries of Europe?



Are uk fractionals being worked on this year ?

When do Freetrade hope to break even ?

How is the recruiting going ?

Whats the biggest challenge for Freetrade this year ?


Do Freetrade have any paying corporate clients making use of Freetrade IP / APIs?


Can you confirm what the current runway is for the business?

Given the current environment, I would imagine marketing budgets and other areas have already been significantly reduced. So the previous pitch deck would no longer be accurate.


Like this question.

Freetrade previously had Api as a source of revenue in the future. Is there anymore than we can share?


Last question: how long will it take to @adam to reply to all these questions? It’s gonna be a loooooong session :wink:

1 Like

Hi there,
Firstly, really well done on the additional raise. In such a tough environment it would appear to have been a great effort…and also means there are investors out there that believe in the product.

Question for Adam:
Are there other revenue streams that can/will/should be unlocked within Freetrade?
Is there a place within Freetrade for a low cost DFM approach? Stock picking is certainly easier when a rising tide lifts all boats. There are likely many that could do with a sensible asset allocation being prescribed, not necessarily for their entire investment, but certainly for some, to help them in somewhat choppier markets.
This may also help to grow AuM from investors not looking to be entirely DIY and are looking at value for their GIA, ISA, SIPP as the main driving force behind switching, but still want managed portfolios/DFM as an option for all/majority of their investment.



You mentioned a while back that you had plans to enable user to open short position. Are you able to share anymore on this.

Timescales? Years rather than months?
Naked shorts or Back v Lay arbitrage?
Only short securities from within the Freetrade lendable securities?


A bit of a community question again. Given the ability, once autopilot has been launched (an update would be very well received) can you see a time where people don’t need thematic EFT’s with high fees?

I’d like a feature like this -

I build a portfolio and post it allowing other to mirror it, Freetrade could charge 0.10% undercutting many thematic ETF’s and split the revenue with me.

Guard rails would be needed but it would be a great way to generate revenue and build out the community amateur managers CAMsters.


How do we tune in for the AMA? Where is it going to be broadcasted?

Following the decline of the markets in the last 6 months, Freetrade experienced a decline of the trading volumes? there is a strong correlation between market trends and users trading activity?


It says Forum AMA so assuming he is just replying to posts

Please can you explain why an Autoinvest MVP hasn’t been delivered? The fact I can’t automatically invest £10 in a tracker fund every month means the product isn’t on parity with every pension product and most brokers out in the market.

  1. Why the pause in European stocks rollout? Where’s France, Sweden etc?

  2. What’s your vision for Plus and other premium tiers and when will we get there? It’s basically a tax wrapper and interest on cash - so far from a no-brainer for most customers.

  3. After European stocks are rolled out, what market will you provide access to next?

  4. Aus/Canada regulatory updates? Do these markets still make sense to launch in post a settling of stock trading euphoria?

  5. Crypto was a q1 2022 deliverable. What happened?


What’s the status with the FCA marketing ban? Has there been any additional dialogue with them or indication for how long the ban will remain in place?


Could you explain why Freetrade is expanding resources on Crypto rather than improving its core offering/shipping features/expanding countries…

This is particularly noticeable when what many would consider basic functionality is still missing like annual statements.


Hi Adam,

First, let me congratulate you on the funding round! Some extra cash can go a long way at the right time…

I have seen a lot of great questions in this thread regarding very practical current aspects of your business.
Let me be a bit more creative with my question, and throw in some wild ideas;

Since you have built some serious infra to connect to the exchanges, could you offer your platform/service to other companies in some way? I mean B2B.
I see a heating up competition in this field and instead of trying to win against all, FT could help to enable them (Either through PFOF or by other means of integration).

Since this is the main competitive advantage of FT (owning the infrastructure), we should try to capitalize on that. It could be a win-win situation for all.


Hi Adam,

Congrats on bringing new investors on board, they look like they can make useful contributions beyond money.

Questions on details I’m interested in have all been asked, so let me focus on the big picture:

At the first public meeting in your new HQ you said you aimed to establish Freetrade as an international, even global household brand.

Is this still your vision, and what mid- to long-term impact will the combination of a currently difficult economic climate and an increasingly competitive market have on that vision in terms of translating it into reality?

What would you identify as the biggest short- to mid-term challenge faced by Freetrade?

Can you remind us of Freetrade’s key differentiator that will give company and product the edge going forward? It may get lost among all the probing questions…