For balance I could point to other fintech startups that have failed completely or were bought out for buttons.
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All of those launched at least two years before Freetrade. Freetrade has taken a similar length of time to post it’s first profitable quarter
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Point taken, however the spanner in the works was the European expansion. A lot of time and £ / kr / € wasted in the pursuit of that rainbow.
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Yes, I see it this way too, yet ‘everyone’ on the forum seemed to think it was a good idea to pursue expansion into Europe.
Plenty of the UK pie they could have focused on, which they still can, eg JISAs, LISAs.
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I didn’t. Probably because I lived in two different mainland European countries and worked in a third one. The investment culture is different in these three big EU economies. No thing similar to British Gas shares: Thousands 'told Sid' 25 years ago - BBC News to galvanise the masses. So I did not see that the UK business case would easily translate. And I am not the only one who saw/sees this. From time to time I look back at the forum and I notice that there used to be someone with the handle @Bitflip. He made many interesting comments and on more than one occasion pointed out that a European expansion would be super expensive and fraught with problems. Freetrade does not have the money for a European story and moreover in my opinion won’t have one anytime soon.
I think that having more features is not going to help in itself (No matter the loud voices on this forum. We should remember that a tiny fraction of Freetrade active users say anything on this forum.) I suspect that it will have to adjust its business model in the coming months to effectively compete in the UK.
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I wonder if when the history of freetrade is written the last 2/3 years will be seen as a wasted opportunity where the company had a great position but failed to capitalise on it.
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Me neither, hence the ‘everyone’ in inverted commas! 
For me, my preference for Freetrade was always to excel in the UK market in the first instance, keeping the services simple and straight forward.
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Snow as a Snail.
How long it took to get web version.
I moved my ISA already, if FT ever goes public or gets sold, I’ll be happy.
A colleague of mine said his brother suggested T212.
On the other hand SIPP is interesting, no platform fees.
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In comparison to who?
The new Freetrade website, with its new look and new colours, looks great. Congrats to the team.
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The web page “menu” needs attention as it is misleading. For example: “Personal Pension” can be read as “Personal” and “Pension”, where as it is one menu. @acamp - FYA please.
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I like how the mouse tracker creates a constellation when you hover over it!
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What if general is for settings, investing for investing and account is for account details?
You are looking way too much into things
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I think he’s referring to the spacing between the words, which might give the impression that each word links to a separate page. However, when you hover over the words, the colour changes, confirming that they aren’t individual pages.
In any case, it seems like a simple design fix.
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I am referring to the first 2 menu items, read my text again 
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Good to see positive sentiment to the H1 results from media.
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Freetrade making moves, very interesting stuff!
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Best bit of news in a long time,at last a smidgen of progress 
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