Alex is right in that we’re not just implementing disruptive pricing but also disruptive transparency, UX and customer service
But specifically re pricing, as Rob said before, the thing is pricing is an overall proposition.
There’s commission, FX, account fees, transfers etc
We’re very competitive on every point and the very cheapest (i.e. free) on many but you might find a cheaper data point at some broker if you look at each one in isolation.
Degiro are low on fx but they don’t have ISAs and they charge commission.
iWeb have no year-to-year ISA fee but charge hefty commissions and 1.5% FX
You can’t bundle together the absolute best price point of every broker and claim that makes them a better deal. That’s not on the market! If it were, you’d be pointing to a single broker. Why aren’t you asking iWeb to match Degiro’s FX?
You’re not just trying to compare apples and oranges, you’re saying an apple should combine the best qualities of the entire fruit bowl!
We designed our pricing model to be the best deal and the least restrictive for most people’s overall investing behaviour and use cases. We’re also transparent and up-front.
If it’s not right for you, that’s totally cool.
By the way, I really hope you don’t feel like we’re shouting down your comments. We like people scrutinising us - it enhances open debate and transparency.