Founded in 2002 by Nick Woodman, this camera maker specialises in action cameras and owns mobile apps and video-editing software.
Oh how I wish I had bought some of these a couple of weeks ago when I added them to my watch list…quite a jump for such an established company?!
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They are transitioning to a subscription model, which is like catnip to investors. $6-8 was a good range to get in at but I have not followed the news that led to the recent spike - Their subscription scheme has been trundling along for several months now.
Someone smart should be looking at GoPro for acquisition.
I’d love to see someone like Snap get hold of it and use it as a platform to build into wearables. Maybe Nike?