To add, you have to remember the cost of acquisition for Freetrade is this free share. So itās fairly significant - usually having people join though marketing effort alone usually requires the customers to the understand the company enough to click the ājoin nowā button.
Even banks the pay for you to switch, only pay out if you pay in a certain amount and switch some direct debits across - here we arenāt getting any commitment.
Either way, I hope someone is doing their job at Freetrade⦠Iām not on their payroll⦠yet anyway!
The new VP of marketing seems a high calibre guy so would probably come to a company with a decent budget, theyāve definitely upped the spending recently. I think this is a sign they have a big time VC round coming along side the next Crowdfunding round.
I donāt actually get why everybody is so excited to get more people members users on board??
You aināt getting anything for it or better off if another 2 million join in next 6 months
Youāll all we all donāt get anything itās like knowing if you neighbour has joined Barclays
For the blue rewards
Like Nick said, most people on this thread have the investor or even founding member badge. This means weād profit quite a lot, since weāre freetrade shareholders.
Itās quite simple really. Get the new users in through the door for the low cost / free bread, milk and eggs and then work your FT socks off to hopefully entice and convert them to eventually do their entire grocery shop with you. Bingo
Also, freetrade hires more people with their higher profitability (implied they are getting a positive impact for new users) so as far as Iām concerned as well as increasing everyoneās shareholding value, we should also get more engineers to add more features quicker.
If I could I would like this twice. The stronger the business the more it will be able to add all the feature improvements that are planned to the benefit of all.