I personally enjoyed the articles because in a compact way explain how a certain company operates and some insights on the sector that I might have overlooked or had no interest into and some interesting extra information on some companies I was interested into.
In particular since I don’t follow football I would have probably never even checked if the teams were publicly available and even less idea on how they operate if I didn’t read the article done about them.
Also the take on Fever Tree was a company that I even didn’t know it existed till not long ago.
Games Workshop is a company that I was following and some bits of information I didn’t know about.
So yes might inspire some people to look more into it but for how they are written I think are well balanced, give an intro and somehow a guideline on how conduct your research at least as starting point.
I read a number of articles from Fools and other random from Google search and most of them are written to make you feel pumped or depressed about a stock, sector etc. while I didn’t get the same vibe from Freetrade articles, more a Wikipedia kind let’s say.
This is my take.
For full disclosure I didn’t invest in any of them even if I regret not having pulled the trigger on GW as soon as I got my account open in April. But we live and learn 