I picked up some stock in ITV the other day when it was at around 112p, and today after the axing of the Jeremy Kyle show (finally…!) it might fall even lower. I am hoping that with a continued producition of quality drama (plus Love Island obvs) and the launch of Britbox in partnership with the BBC that ITVs share will rise once again. It also seems that ITV is trying to shift it’s income away from what it can’t control (advertisement) towards what it can (producing quality programmes for the wider market). Plus it’s current dividend yield is pretty tasty (around 7%).
What does the Freetrade community think about ITV’s prospects?