Neutral view - They’re a sub-prime credit lender eg “Pay day loans” / “Guarantor loans”
Optimist View - They lend to a crucial section of the market that is typically locked out of the traditional credit markets
Cynical view - They lend to people who cannot afford to lend money in the first place, creating further micro economic stress
I’ll leave you to choose which of the options suits you best.
@tbutz I’m in general agreement that abbreviations aren’t very friendly. I find that most people (and I mean no disrespect here) wish to act/behave like market-particpants & professional investors and thus use the associated lingo/abbreviations. It’s always been an issue & probably always will be.