There is also the problem that it’s a relatively easy product to replicate, even Tesco have own brand oat milk now…
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Would you say this company is not particularly m-Oatly?
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“not remoatly m-oatly” the far better pun
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The money on all of these was made in the private rounds especially around 2014.
Can anybody even afford £2.30 a litre milk now? I stopped buying the product as prices hit £1.60 per carton.
Pre-pandemic £0.90p oat milk was affordable. ‘But inflation from government overspend is only 8%’ blah blah blah blah