Hmmm. I have my money split pretty evenly between here and Wealthify but far more enjoy my experience choosing my own stocks on Freetrade.
The other platforms I use are Trading212 and Hargreaves Lansdowne.
HL’s fees are ridiculous in comparison, but they do offer some of their own funds which are well managed/diversified and forgo the usual fees.
Trading212 by comparison is phenomenal in the features it offers. Being zero-fee also I see that as the main competitor for Freetrade here.
The difference is I like the simplicity of Freetrade in comparison.
No matter how much I want Fractional shares, I also like the focus and commitment I’m forced into in my stock-picking decisions when I know I may have to devote several £100 to just one stock. Being fractional I might have only dipped my toe into some of the big players and missed out on returns, although the flexibility is nice of course.
More stocks are needed too. I get a lot of my ideas from SimplyWallSt and most of the stocks I come away with from their screening tools are completely unavailable on Freetrade, but some are on Trading212. Not many Chinese-listed stocks to be found easily anywhere though, it seems!
The other things that are needed are more charting tools, especially price alerts and STOP/LIMIT orders.
For now though, I can set alerts and track charts with TradingView.
Perhaps Freetrade could really position itself as a long-term/fundamental-analysis investor’s platform, as opposed to T212 which seems more amenable to technical-analysis traders?