I was referring to the Primary Bid offer of new shares that at the time it was announced was at a discount. Since that announcement the share price has dropped down to the same level as Primary Bid. Thus there is little benefit of doing purchase via Primary Bid.
(It can’t deposit shares to Freetrade, so will need to go to some other broker, which might be cheaper if said other broker charges high fees and the trade size is large. Hence majority of Freetrade users can ignore Primary Bud offer).