95% of perks are simply not relevant to me or the redemption period is too short; they cycle between 7-8 different retailers or so. Pret 50% cashback up to £4 is good, but you have to be quick.
Psychologically though, this gamification actually does make me use the card more often, I shamefully admit. But the appeal wears off.
Installed user base of 4m across geographies is a good foundation for when they turn the commission freetrading tap on. Hopefully by then Freetrade will have a higher public profile and at least half a million customers:
They’re clearly going for the get-big-as-soon-as-you-can approach to business. To be frank there is a place for it and if measured in terms of signups and country presence they’re winning at some level. Presumably the KYC lapses and working practice issues will be addressed over time but agree it’s not a good look. However, I don’t think most people follow Fintech news to the level we do and it won’t resonate. After all, many of us buy from Amazon and Apple who have “interesting” work practices. Also, whatever people might think of Chad, it does all seem like a pile-on at the moment.