The ease of switching providers is low --i saw redditors discuss how they tried to buy Amc (STONK!) or GME (another STONK! ) on TDameritrade FidelityWeBull etc, these apps made it easy to onboard. it’s harder to find another Amzon (great customer service with bots and real people on the other side). I use multiple brokers-- i have a SPAC problem Thats why I dont shut them down.
ps A longterm happy customer is literally good business, its revenue
update:
pps
I think something should be done about customer service, Trustpilot (minus the GME and AMC reviews). plenty of good reviews until recently