Exampleā¦
As a plus customer, I shouldnāt see the āplusā logo over the price change.
I just want to see price changes. Move the plus sign somewhere else. Iām having to go into each one to see price history which is very cumbersome.
Also, allow me to sort by ā% changeā or āmarket capā. Simple stuff as the data is there. Just hidden from view.
Nooooo I finally buy freetrade shares and everyoneās thinking about leaving nooooooo
Itās useless anyway - by default it relates to the previous month ( and the period canāt be changed )
I agree, I get that the focus has been totally on EU expansion. but I was in charge Iād have at least a small team banging out the small quality of life improvements like sorting. There isnāt a huge amount of work in implementing sorting and itās an easy win in terms of improving the customer experience.
Same with stuff like exporting a list of transactions, loads of people asking for this.
This is my point tho. The ability to customise this would help massively. Especially during so much volatility nowadays. And expected in 2022 too.
I wouldnāt leave FT
Just find the app tiresome to use. Also, one eye on AJ Bell and their upcoming offering.
If you are paying for plus then why do they even need to tell you that they are plus stocks? You have access to them all anyway.
This would be incredibly frustrating for me (as a quick scroll can give you a feel for stocks rather than clicking on each one individually) and I did not realise this until you highlighted it. I was planning on upgrading to plus but wonāt until this is sorted.
Donāt forget - diversification is the key for success investment.
This was mentioned at an AMA a while back. Keeping the Plus there is about making sure you know what youāre paying for.
Could do with moving it though, it could be a small flair on the company logo on the left, similar to the flairs investors get on this forum
What is in the longer term interest for the users is the same as Freetrade. On the short term however the management have decided the app if good enough to focus on the, clearly huge, task of building the EU platform.
I too would like to see new features like better insights and dividend information but I trust the decision makers 100% to do whatās in the long term health of the platform. Buy the end of 2022 weāll be too busy with crypto, autopilot & limit ordering obscure Swedish energy companies to remember.
Yep, Iām sure the engineers are flat out. EU expansion being top priority is the correct move. Theyāre prioritising the right things and I hope they can get things over the line quickly
Surprising number of software development experts in this topic.
Sometimes you have to prioritise one thing over another. Thatās the way these things go. I have the same issues in my job and get the same complaints about other things being sidelined, but thereās only so much of us to spread around. Chucking money at getting new people isnāt as quick or easy as it sounds either.
As for the comments about the app icons, bear in mind the facility to change app icon is already there, all they probably had to do was add extra app icon resources to the build and expand the list of items to choose from; it wonāt have taken long and certainly wouldnāt have detracted from other work. Perhaps someone did it in their lunch break, who knows.
I am a senior software developer 
I think the biggest issue is not priorities over others but the clarity of the roadmap. If X canāt be done because Y is most important then just outright say it and not soon/later etc.
On the one hand FT are GREAT for talking to the community but the problem with doing that is they need to be clear when they are or it may just be better to not communicate at all. Obviously on top of that they canāt telegraph all the improvements to competitors who may just then beat them to it. 
Itās a tough balancing act to please all but do feel they could do āsort byā as that is a very simple mod and would eliminate a lot of the UI issues people complain about. I also wouldnāt underestimate how big of a job the EU roll out is and do understand the focus on that.
Haha yesā¦ Its funny because itās trueeeeeeee
Agreed, however they have clearly made a massive resource investment preparing for their EU launch and still donāt have their Swedish licence:
https://www.fi.se/en/our-registers/company-register/?query=freetrade#results
At what point do they pivot to Japan, Australia, Canada or Latam instead? Thereās a point where waiting for Swedish/EU bureaucrats to finish their DD and issue the paperwork has diminishing marginal returns. IMO customers, investors and - critically - staff are best served by aggressively pursuing alternate geographic diversification in the interrim, and then returning to the EU plan when that gate is unlocked.
they also missed the Crypto launchā¦In March the company was talking about launching crypto by year endā¦
Yh I think they havenāt managed the resources correctly - Usually it easier to isolate teams to work on specific components.
I think they working based upon priority items (I donāt know if there separate teams but it seems like the entire team was working on a single component)
I understand you frustration but ultimately what they have built is far harder, more valuable and better for the user than simply getting a white label off the peg product.
When you invest in a company youāre back the people more than the idea. Original investors in Odio had no idea that the product wouldnāt work but they would pivot into Twitter. I happen to back the management of FT to deliver over the long term.
We on the outside can tell there is no Swedish banking licence on their website, to suggest they should stop working on the whole of the EU when this could be weeks away is an over reaction.
