Freetrade’s getting a fresh new look!

Freetrade Chat 🔥
1

Hi everyone,

We’re refreshing our look! Over the coming weeks, you’ll start to notice some changes across our platforms, including:

  • Emails
  • Our website
  • The new web platform, as we continue to roll out access to all customers

Just so you know it’s really us, we’ll start to look more like this:

newWebsite
newWebsite1240×700 175 KB

You can start exploring our new website now.

Let us know what you think of the new look in the thread below :point_down:

Happy exploring!

Freetrade Team

When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest.

Freetrade does not give investment advice and you are responsible for making your own investment decisions. If you are unsure about what is right for you, you should seek independent advice.

22 Likes
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Purple and black ? Looks like the forum just got its uplift

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Thanks I thought my battery had run out!

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Will take some getting used to but I like it.

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Really feels like a step backwards, looks like a trading terminal which is frankly the opposite of why I liked FT to start with.

Also way too much contrast for a dark theme, actually uncomfortable to look at personally.

Each to their own I guess.

8 Likes
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New CEO, new status of profitability, new web platform, new increased rate of feature rollouts…

I think it’s a good time for a refresh as the company moves into a new era!

It always takes time to get used to these things and, I’m sure it will grow in me in the same way that I got used to retina burning hot pink with accents of even more pink.

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Screenshot_2024-09-02-12-40-20-480_com.android.chrome-edit
Screenshot_2024-09-02-12-40-20-480_com.android.chrome-edit1080×1056 70.3 KB

‘Shall we play a game ??’

10 Likes
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I’m not sure I like the rebrand, it feels too generic and like an unnecessary change.

The previous colour scheme really stood out and was instantly recognisable.

I always thought branding was the one thing FT had completely nailed.

But what do I know? I’m sure it’ll grow on me.

5 Likes
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The pink colour was synonymous with FT.

You cant really ‘own’ generic black and white.

I wouldn’t have changed the colour.

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So there seems to be an inconsistancy with letter spacing on the website. The use of negative spacing on the H1 heading (-1.4px) in my eyes at least is not good practice, the text here doesn’t need tightning.

As @Jim_mcgrain is alluding to blocks of text with with a 1.4px doesn’t really sit right (does look like retro video game text) and if you are going to use the extra spacing between letters to emphasise importance to certain aspects, doing it on paragraphs sort of defeats that purpose.

Small thing which maybe a production error but in the footer the link Execution venues (TBD). TBD has been included I imagine it was to be looked at in development and somebody has forgotton the remove that tag at the end of the text when it went live.

5 Likes
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People really don’t like change :sweat_smile:
I think it’s a good time to change the branding, and marketing is something I don’t really understand. I just hope that in one month everyone is talking how better Freetrade is with the new colour scheme. Also, pink was somehow a “feminine” tone, and could be putting off some “masculine” investors. Again, not someone that knows marketing very well.

4 Likes
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I like the font choices, hope some of that will feed into the app.

Don’t mind the purple choice either. The only things I’d ensure is that there’s a light and dark brand used on the apps. As this is good for accessibility

The purple did remind me of kraken a bit but only because they’re using more of it. It looks like it’s the same purple Freetrade already use on some buttons

1 Like
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Viktor is certainly putting his own stamp on Freetrade

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Honestly I hate dark mode - so how do I change it back to light mode on this forum at least now your whole branding is dark mode?

I also checked the website, it just reminds me of Tradingview… and they have light-mode version.

Also not sure about the Navigation font used in the top header. It’s bugging me when I stare at it. It feels basic or corporate?

Edit - I’ve had to go into settings and look under User Interface. Thanks for the auto change without asking.

6 Likes
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looks quite ugly to me. the previous one was so much better

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Looks fantastic! Well done - that’s no small job :clap:

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Looks good to me!

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I need some new socks as a matter of urgency.

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It’s fine. I hope they keep the pink/purple highlights and don’t just make it all austere white on black.

It feels very trading terminal like, which is clearly what they’re trending towards. But trading terminal folks already have plenty of products geared towards them, and freetrade should be for everyone.

1 Like