How to be Wolf of Wall Street - The Sun

Article on Freetrade and other free trading apps appears in the Sun! The Freetrade momentum grows, this will reach a wide audience!

And congrats to Jonny with 7.3% gain since November and appearing in the Sun! :clap:



“There is also £7 a month for its premium service, Alpha, to be launched after the summer, which will cover fees to make instant trades, and ISA fees.”

Has this been mentioned before ?

Ouch :fire:


If any of the platforms mentioned here — aside from the foreign bank Revolut — goes bust, you are covered by the Financial Services Compensation Scheme

Not stictly true either as you do have a level of cover with Revolut’s emoney license


There is cover in sense that the money is held by a third party and Revolut would never touch this, I think the only way this would not be secure would be if there was fraud or something. But there is no cover by FSCS until they get their full banking licence as I understand it…


Great find. Thanks for sharing.

Thanks :slight_smile: I think I might of mentioned Greggs a bit too much during the interview though


With all this publicity it will be fascinating to see user numbers in June.


Congrats to Jonny for being featured and making a good return, but I don’t think it’s good for Freetrade to be associated with “Wolf of Wall Street” style trading. The article essentially encourages the idea of taking gambles on particular companies for emotional reasons.
It’s really the opposite of long-term investing, which is what I think Freetrade wish to encourage.
For reference, VWRL, a global ETF with effectively zero non-systematic risk, is up 7.46% since November. And it didn’t need the luck of investors liking a particular menu item to do it.
When will the popular press get behind the unsexy but safe and rewarding world of broad index trackers? :pray:


The day it sells papers


That’s a great film :grinning:

We don’t definitely don’t want to be associated with the Wolf of Wall Street style behaviour of old school stock traders though so that is a little bit unfortunate. Having said that, to The Sun’s credit they only really used it, plus the dreaded t word (trading), to hook people in.

So although there’s some truth to what Raul says, this really is a great message -

Challenger firms with low overheads are offering cheaper services to lure a new generation of investors fed up with poor returns on their cash savings.

and if newspapers and magazines are happy promoting the best savings accounts, why shouldn’t they be willing to promote investing too, now that it’s accessible to everyone?

Up until now investing has generally been promoted as something for the wealthy or ‘alpha male’ traders but part of our mission is to change that.

You’d never have heard a story like Jonny’s until recently because it wasn’t possible to invest £100 a month without taking a huge hit on your returns from the fees that the incumbents charged. But obviously saving & investing a small amount on a regular basis is far more achievable for most people than accumulating a large fortune & then investing that.

Now that we’ve removed the barriers, hopefully this will become a more & more popular thing to do & the newspapers can help us make it seem normal. Maybe one day Freetrade will be as big a part of pop culture as The Wolf of Wall Street :smile:


11 posts were split to a new topic: Comparison sites

I completely agree. I have been an ETF fan for a while now and have made good returns :turtle:. There is also a lot to be said for individual stock selection though. Higher risk but possibly higher reward. Some people just like the thrill of it all! :rabbit2: I also see the FT bubble as a safer environment than most for beginners to learn.

I think the Wolf of Wall Street association is more the journalist’s attempt to use reader freindly links to the markets. I do not have any issues with the mention personally.

Congratulations @Jonny and onwards for the FT revolution! :chart_with_upwards_trend:


I hate papers like the sun, but I love this article and the fact that freetrade is in a paper like this at all. I actually think it’s very sensibly written, but as has been said, it’s the sun so it was always going to have a provocative title, ‘now anyone can invest diversely for a long time to help for retirement’ doesn’t have quite the same ring to it :joy:

Honestly though I grew up in a very working class household where the sun, news of the world etc were and still are the papers of choice. A lot of people will get their financial advice and habits from their parents and what they see people they trust saying and doing (including these papers for some reason). For example over the space of 10 years my parents saved for me £1000 to help me buy a car when I left Uni. My family, grandparents, extended family, their friends or anyone they trusted didn’t know anything about what to do with money or savings, my parents will have just had money dripping into a savings account for 10 years. I am forever greatfull for this cash injection at a crucial point in my life but I know if my parents and wider community understood more about investing and that it could have added 50% to their savings (I’m thinking more broadly than my car money! :blue_car:) they definitely would.

I can guarantee there a lots of smaller savers who just put it in the bank, at best savings will go into a cash ISA simply due to the fact their family and friends don’t talk about this. So the fact it’s in a mainstream paper may seem small but I am genuinely excited by this and think it’s huge! :blush:


Brilliant exposure for Freetrade and the other challengers too. Ordinary people SHOULD know about this. People just think they have to take their 1% cash isa from the bank and like it or lump it.

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My parents have saved hard all their lived but are so unnecessarily risk averse it pains me. It’s just the “done thing” to put it in the bank.


FreeTrades main challenge with growing users is the lack of money knowledge the majority of people have (largely down to parents not being taught or staying up to date and hugely by financial planning not being taught in schools). Especially schools not teaching financial models and how they work.

FreeTrade effectively require the 35+ year olds generation to understand long term investing and teach this to their children. It’s quite an issue, 5 years ago I could name 100 friends that knew nothing about investing apart from using a regular banks savings account… today, I could still name 98 friends that know nothing about investing…

FreeTrade should run an honest long term campaign around finances & the diversity of what people can invest in. Just keep putting simple value out there regularly and get people to start asking themselves the important questions. Without knowing what to look for, most people will not search.

It’s beyond comical how previous financial institutions tried advertising to younger generations. The value was zero and the advertising techniques were $h1t. Like, absolute zero value and 100% $h1t advice. FreeTrade have already broken the mould by being transparent and we frikken love it, it’s what we want, it’s what I’ve always wanted from anything really, be transparent and let us know what is out there… as many come from working class, how are we meant to know what a quarterly dividend on a renewables etf is? Haha. This is not common knowledge. That was NEVER spoken about in my years growing up that’s for certain, not in movies, not by friends, not at school, not on tv, not anywhere obvious…

Many can agree the only knowledge they had about the stock market is; ‘thats dangerous, stay away as it can crash’… So many millennials stayed away whilst people with knowledge invested.

To sum this all up, I told my parents in 2002 that Google’s search engine was so useful yet so geeky that it’s almost too good, that it’d be odd if anyone could rival them as they were so early in - that they had a simple product with an early advantage, then in 2004 that Apple were going to explode with their products following the iPod & MacBook, then in 2007 that the entire world was going to follow the sheep onto Facebook. Yet, I had not once heard that I could invest into these companies??? Mum was an accountant and Dad was a software engineer… neither mentioned about buying stock. Dad knew stock can be purchased and he held some old stock but never mentioned about investing, as ‘that wasn’t something people do in their early twenties’, or ‘investing is for the wealthy’… This story is probably familiar with many people who are not on an investment platform.

I can only imagine what an older generation investor would do if he heard a 22yr old say ‘there’s a company that’s probably going to be used by most of the world’ happening right now…lol

I’m still young but dayuuum the opportunities I missed due to lack of knowledge about even being able to invest… I can thank Santander for offering the ‘cash isa’… yeah thanks Santander, it’s really helped us…??? My £10 is now £10.04 over many years haha. Seriously though, I knew something was wrong but I didn’t know what /or which questions to pursue regarding investing. But I did have user knowledge of current trends which could have made myself significant profits and life changes. I have always been prepared to put money into things, but the lack of knowledge about choice hindered me (and probably many others). I thought a trust fund was a mysterious ‘thing’ that only a select few super wealthy humans were a part of, and that it’s something to laugh at as we’d never have access??? Like that’s weird knowledge to have but if you go by the American shows etc, a trust fund kid was only mentioned in a cynical way. There was never the roadmap of how to become involved yourself… and why would someone want to become involved if it’s a cynical thing? That was the reality of thought pattern.

My sister however went to a private school and had a glimpse into different levels of wealth. Ironically, she still did not know much about investing as her parents (our parents) would not openly speak about this stuff… because much was unknown.

Totally sorry for the long (honest) post though I feel like my story is relatable to by soo many. It’s easy to be creative in art, in music and with travel, yet it’s incredibly hard to be creative in finance, as finance requires actual first hand knowledge. You are required to learn facts and procedures in finance that are not natural to people, they have to be taught. Good luck to FreeTrade offering a thoughtful af service that is genuinely a necessity in building wealth, I hope you succeed as many people (that do not right now know it) will need you :slight_smile:


Great post. I agree on the sentiment that when growing up I thougt of investing as a scary, complicated thing where you can lose all your money. I only started investing about 3 years ago (mid twenties). I read about Vanguard mutual funds on reddit, then spent about a month researching in my free time before putting in £1k. I then told my friends about what I’d discovered, which they otherwise wouldn’t know about. One of them started investing in mutual funds as well and even gave a talk at his work to other people about investing in the stock market.

I agree, the more knowledgeable people our age are about investing, the better. What do people think banks are doing with the money that’s sitting in your cash accounts.